Alexandra Ligh

I designed the winter holiday display for OrangeTheory Fitness in Austin’s 2nd St. Shopping District in 2021. The store requested a display that was fun and promoted health and Fit-mas. After seeing two different display design pitches, they chose my design. This window was a unique challenge, due to the configuration of the window space as well as the prevalence of the color orange in the store’s branding. 

 

I met this challenge head on by featuring a variety of playful Elf on the Shelf-style dolls exercising and participating in activities related to fitness. I sourced individual doll heads and created a sewing pattern for their bodies and hats. I gave the elves a tree-shaped shelf to interact with that could also hold store products. I filled the remaining window space with a large wreath in the shape of the splat logo and orange light-up presents to create a truly festive and orange atmosphere. I included orange ornaments as well as fake oranges on the wreath, plus some orange tinsel on the tree to tie everything together. 

 

The store loved the final display and my design won 1st place out of the 6 stores that participated in the 2021 Window Walk Competition.